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BMW i3 Inside Back Seat View

The character of the brand can be seen in the colour and material design of BMW i: ‘Next Premium’. In the foreground, the emphasis is on naturalness and modernity while creating an exclusive and innovative interior experience. BMW i is a pioneer and innovator in a new understanding of mobility characterised by sustainability. Thus, the interior of the BMW i3 is an interpretation of this sustainability typical of the brand and realised by new and innovative materials which are appropriate to the premium claim.

The interior of the BMW i3 is distinguished by the visible use of natural materials. The natural fibres in the side trim and the instrument panel are resource-conserving and underscore both the sustainability as well as the premium claim of BMW i.

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